Help pick a new mascot

While a familiar face, Smokey Bear has misinformed generations of Americans and decades of wildland fire policy by advocating for total fire exclusion in California’s landscapes. Protecting communities and restoring fire regimes calls for a substantial paradigm shift, and perhaps a new pyrophilic mascot…

  • Cinder the Coyote loves open burned areas and forest edges from which to hunt for rodents

  • Blaze the Bear enjoys a mosaic of pyro-landscapes to forage insects, plants, acorns, nuts, and berries

  • Burnie the Bobcat reaps the benefits of robust post-fire vegetation that attracts prey

  • Flame the Fox appreciates the diversity of animals to hunt following a fire

  • Torchy the Tule likes grazing grasses and forbs that emerge after a burn

  • Grazie the Goat serves as a fire surrogate by chomping up flammable vegetation

Vote for your favorite

(or come up with your own mascot!)